Clothes for Food
“This campaign was the perfect way for a small-size NGO in Colombia, to promote their clothing “flipping” initiative in order to provide first need products for their residents.” While most of us have pieces of clothing we don’t wear anymore, some don’t even have the basic elements to enjoy a proper living, this is the case for the countless NGO’s beneficiaries in Colombia after being rescued from its more challenging red areas. This is the struggling reality for La Fundación Divina Misericordia, a community shelter sustained by people's donations that found in “flipping” secondhand clothing, a way to provide a safe environment for its residents. This interesting twist on the average charitable print ads around donating clothing for the less fortunate was aimed at driving awareness for Fundación Divina Misericordia in Colombia. Using a simple but yet powerful resource, they leveraged people's favorite brands by exchanging their names for first-need grocery products, enabling the fo